An opinion series based on more than 25 years of personal experience breeding, buying, and selling Fjord horses. In previous articles, I discussed the economics of breeding and selling horses. This installment takes a closer look at one of the most important parts of any sale: the written contract. This article is based on my experience selling more than 100 Fjords over a 25-year period. It is not intended as legal advice or as a comprehensive guide to contract law. I made pl

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord horses. In previous articles, I have discussed the economics of horse breeding and selling. A broad understanding of the Fjord market is essential, but now I want to focus on the nitty-gritty of sales. This article is based on my experience selling more than 100 Fjords over a 25-year period. It is not intended to be a comprehensive directive. I made plenty of mistakes as a seller

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord horses. In previous articles, I’ve focused on the economics of breeding and selling horses. Ultimately, all Fjord breeders must be horse sellers. Understanding the broader Fjord market is important, but now I want to discuss the practical side of selling. This installment is based on my experience selling more than 100 Fjords over 25 years. It is not intended as a comprehensive

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord Horses. A few articles ago, I introduced the economic concept of utility. In my opinion, utility is the single most important key to marketing Fjord horses. Let’s take a quick detour into economics. Utility refers to the satisfaction or benefit a consumer gains from a good or service. It’s subjective—different for every individual—but it helps explain why people buy what they buy

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord Horses. Marketing is not advertising. ...

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord Horses. No conversation about breeding...

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord Horses. Many horse breeders are...

An opinion series based on 25 years of personal experience in breeding, buying, and selling Fjord Horses. This series reflects my...

If someone asks me what I do with my horses, my first words are "I am a breeder." Lately I have given thought to why I became a breeder...

If you don’t know the breed, please take some time to get educated on what a Fjord is and is not. Please do not expect to find Fjords...